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    Free The Future of a Radical Price (2009) Hardcover Book

    Price: $17.13
    SKU:
    GKX43228
    Condition:
    New
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    * All items are in excellent collectors condition unless specified in the condition notes or description.

    Condition Note:
    Brand New!
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    Description

    In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival.